SKINCARE INSPIRED BY BOLOGNA
Packaging & Product Design with Amanda Younger, Jordan Dodson & Charles Watlington
INTRODUCING: OSCAR MAYER'S DEBUT INTO THE LUXURY SKINCARE SPACE
Biting some holes into a slice of bologna to make a face mask is a classic American childhood moment. But what about adults who want to put bologna on their faces?
Oscar Mayer has you covered. We partnered with Seoul Mamas, a luxury K Beauty skincare company, to create the perfect, meat-inspired (but not scented!) moisturizing mask.
THE LAUNCH
Available exclusively on Amazon, we sold out of the initial 10,000 face masks available in under 6 hours!
Within hours, there was a thriving resale market on Ebay with masks going for double and triple the original $4.99.
PRESS & SOCIAL
The masks went viral immediately. They were featured on all the morning news shows and we all got to see what former first daughter Jenna Bush Hager and Gertie from E.T. look like with processed meat on their faces. We received coverage from all over the spectrum, including: People, The Washington Post, The Cut, Delish, AdAge, USAToday, The Food Network, Allure, Dieline, and The Today Show. More than 700 local news segments aired.
On social, the masks started a bizarre trend of people putting real bologna on their faces, which we do not recommend. Bologna slices are for eating.
