CAMPAIGN LOOK & FEEL
Campaign Assets, PR Packages, Web, and more with Avi Steinbach, Alex Holm, Aron Ramstedt, Frans Ahlberg, and Brian Gartside
In the weeks leading up to Super Bowl LVIII, a conspiracy began to spread across TikTok and the media... Was Michael Cera ... the brains behind skincare staple CeraVe... all along?
A very professional looking website from Michael himself popped up to tell his side of the story. Mysterious packages began showing up to influencers' doors, full of Michael's special cream and carefully curated goodies.
Billions of impressions and one of the most talked about Super Bowl campaigns ever, we won a bunch of awards, lost some awards (an Emmy! A Titanium Grande Prix!), but it was really the friends we made and the skin we moisturized along the way that really matters.
