OUT OF HOME WITH COLOSSAL MEDIA
ART DIRECTION & DESIGN WITH AMANDA YOUNGER
PHASE ONE: THE NAKED DOG
With no explanation or context, we placed several massive, bare Oscar Mayer wieners in high traffic areas in New York, LA, and Chicago for a couple of days.
PHASE TWO: CELEBRATING LOCAL FLAVOR
Working with Colossal Media, we partnered with three artist to dress up the murals with illustrations inspired by regional specialties.
We launched additional spots in a wide range of styles, but all with the common thread of just being the right kind of weird.
