PURE TASTES BETTER CAMPAIGN
Art Direction, Print Design & Social
R/GA's Purity campaign for McCormick centered on a core truth:
PURE TASTES BETTER.
The ads focus on the simple beauty of the ingredients, with vibrant colors complimenting the products and creating visual flavor cues. Branding is kept to a minimum, just a peak of the iconic red McCormick packaging.
Expanding the project even further, we then added in the launch of a new product collection - McCormick Herb Grinders. This included everything needed for the launch - social announcement assets, landing page, and OLAs.
